From European Champion to Transatlantic Powerhouse
When a Munich-based B2B SaaS company approached Crossover Consulting in early 2024, they had already established themselves as a market leader in the DACH region with over 200 enterprise customers and EUR 18M in annual recurring revenue. Their proprietary supply chain optimization platform had demonstrated exceptional product-market fit in Europe, but the founding team recognized that capturing the significantly larger North American market would require substantial capital and strategic guidance from investors with deep US market expertise.
The company's existing European investors, while supportive, lacked the networks and operational experience needed to accelerate a US expansion. The founders needed a partner who could bridge the gap between the German startup ecosystem and Silicon Valley's venture capital landscape -- and that's precisely where Crossover Consulting came in.
Our team began with a comprehensive assessment of the company's readiness for US venture capital. This included refining the financial narrative to resonate with American investors, restructuring the cap table to accommodate US-standard terms, and developing a compelling US market entry thesis. We leveraged our proprietary database of over 400 active venture capital firms with transatlantic investment mandates to identify the most strategically aligned partners.
Strategic Investor Matching
Rather than pursuing a broad outreach approach, we curated a targeted list of 28 venture capital firms with specific expertise in B2B SaaS and supply chain technology. Our dual-office structure allowed us to facilitate introductions through warm referrals from our Miami network while maintaining close coordination with the company's leadership team in Munich. Over a period of eight weeks, we managed 42 investor meetings across New York, San Francisco, and Boston.
The competitive dynamics we orchestrated resulted in three term sheets from top-tier firms. We advised the founders through the negotiation process, ensuring optimal terms while preserving the company's strategic flexibility for future rounds. The final $25M Series B was led by a prominent Sand Hill Road firm, with participation from a New York-based growth equity fund and a strategic corporate venture arm.
Post-Investment Value Creation
Beyond closing the round, Crossover Consulting continued to support the company's US expansion. We facilitated the recruitment of a US-based VP of Sales, identified strategic partnership opportunities with Fortune 500 companies, and provided ongoing advisory on regulatory compliance and corporate governance requirements for operating in the American market. Within 12 months of the closing, the company had onboarded 45 enterprise customers in North America and opened a New York office.
Our Approach
Readiness Assessment
Comprehensive evaluation of the company's financials, cap table, and US market thesis. Refinement of investor materials to meet Silicon Valley standards and expectations.
Investor Targeting
Curated outreach to 28 strategically aligned VC firms with B2B SaaS and supply chain expertise. Warm introductions through our transatlantic network.
Process Management
Coordinated 42 investor meetings, managed due diligence workflows, and orchestrated competitive dynamics to secure optimal terms across three term sheets.
Post-Close Support
Ongoing advisory for US market entry execution, including executive recruitment, strategic partnerships, and regulatory compliance guidance.